THE PHOTOSTUDIO
THE PHOTO STUDIO is a long-running multi-medial series exploring the interplay between visual and aesthetic currents and their representation of societal norms. With a playful and experimental approach, Großkopf uses photography to examine and challenge contemporary social conditions.
The Photo Studio takes aim at traditional family portraiture that often reinforce outdated gender roles. By setting up fictional photo studios in empty shop windows, Großkopf subverts expectations. Instead of images of nuclear families, and stereotypical portraits of binary gender ideals, Großkopf presents a refreshingly critical and feminist perspective. The work deconstructs gender roles, undermines conventional lifestyles, and champions diverse relationship models and non-binary identities. In so doing, she exposes the power of photography in shaping and reinforcing social norms, while simultaneously inviting public engagement with these evolving norms.
